Devertere was born from the encounter between two visions, two generations, and a single passion: perfume as a language, material, and concept. The founders, Lorenzo and Federico Cavoretto, father and son, embody two complementary souls, experience and innovation, united by the desire to redefine the way we think about artistic perfumery.

Lorenzo, with a long career in the industry, brings his knowledge of the craft in all its nuances: the formula, the power of raw materials, and the balance that transforms an accord into emotion.

Federico, a marketing graduate and passionate about contemporary aesthetics, brings a fresh, curious, and conceptual perspective, informed by art, design, and visual culture. He is the one who intuits that perfume can become a manifesto, an aesthetic gesture, and a total sensory experience.

From the dialogue between these two perspectives, Devertere was born, a Latin word meaning "to deviate, to change direction, but also to amuse." The name captures the essence of the project: to construct a new, free, provocative, and poetic olfactory language.